Never buy at Mac at full price again!

The program is simple. Buy a new Mac with AppleCare and trade it within 24 months and get a new one for half off MSRP*.
The best part of this new program is that you can do it again and again – getting a new Mac every two years for half off.
Terms of the program:

• 50% discount toward a Mac of equal or lesser value
• Each Mac must be purchased with AppleCare Plan
• Computer and AppleCare must be purchased at our regular price
• The trade in must take place within 24 months of purchase
• Maximum trade in is $3,000 per system
• Trade-ins not covered by AppleCare will not be approved
• Damaged systems may be rejected
• Removal of core components may void trade eligibility